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Beauty Pie Review 2026: Is Beauty Pie Worth it?
There are some real hidden gems inside the industry’s best members' club. These are the ones you need to know about

As a beauty writer, I'm continuously asked by friends whether Beauty Pie is worthy of the hype – and the answer is always yes. Frankly, I haven't met a beauty editor, or even a living person, who hasn't waxed poetic about this members-only beauty club.
The Pie has had pride of place in my beauty cupboard for years but, recently, the brand has been pulling out the stops with new launches and collaborations to know about.
The best Beauty Pie products
What is Beauty Pie?
Here’s a little industry secret that you may not know about: when you’re buying a product, the price tag you see is usually around a 50% markup from the cost it took to produce.
For example, if you’re buying an £80 foundation, it probably cost around £40 (or less) to make. So, in between the factory and the retail store, there is a big bump up in price – usually because of adverts, celebrity promotions etc.
This system is what inspired Beauty Pie. Founded by Marcia Kilgore (of Soap & Glory and Bliss Spa fame), this online-only brand cuts out all the frills and faff that make your beauty products so pricey. It brings you the best-in-the-business formulas, for a snip of the big-brand price tags.
Take retinol, for example. We all know this super ingredient is the gold standard when it comes to rejuvenating skin, but it’s also true that many of the most hyped bottles come with a triple-figure price tag.
In contrast, Beauty Pie’s Super Retinol Serum is made in the same Swiss lab as many of the world’s biggest brands, comes in a simple white pump-action tube, and costs just £18.50, (which is merely the cost of production, plus a few essential extras).
Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.
Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.
Follow Clare on Instagram @clarefrancesstephenson.

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