Every so often, a brand comes along that’s equal parts divisive as it is worshipped. This is my very first impression of the brand Beyond Nine, which targeted me with Instagram ads throughout my pregnancy.
‘I massively rate Beyond Nine,’ my friend, who was also pregnant, texts me, saying. ‘I’m wearing their jumpsuit right now!’
And she’s not the only one. When I turn to IG and ask if anyone has invested in a piece or two from Beyond Nine (they’re not cheap), I’m bombarded with fan mail messages. ‘I lived in their jumpsuits when I was pregnant – they’re so comfy, wash really well and also work for postpartum,’ one woman messages me, saying.
‘In the third trimester, this brand really comes into its own,’ another says.
‘I lived in mine in the second half of pregnancy, and I've just ordered another (even though I’m back to pre-pregnant size) because they're so comfy. Also great for breastfeeding,’ chimes in another.
And the messages keep coming: ‘My entire wardrobe is from here – incredible quality, and I haven't been pregnant for four years, and never will be again. I still wear their stuff most days!’
So you can see why, at seven months pregnant (when basically nothing in my wardrobe fit), the brand caught my eye. But is Beyond Nine really worth the hype? In this review, I’ll share my honest experience with their clothing, covering everything from fabric quality and fit to sizing, comfort, and value for money.
Whether you’re pregnant, breastfeeding, or simply want to invest in more sustainable clothing, this review will help you decide if Beyond Nine is the right brand for you...
Beyond Nine review – Is this sustainable maternity wear worth it?
Finding maternity wear that is comfortable, stylish AND sustainable can feel like an impossible task. Many brands offer pieces that only work for short phases of life – for example, pregnancy or postpartum-specific clothing – leading to excessive waste and a wardrobe full of clothes you’ll only wear for a limited amount of time.
According to Beyond Nine’s mission statement, they want to create flexible, long-lasting designs that adapt to women’s bodies and can be worn pregnant, postpartum, and for years after.
But does it live up to its promises?
What is Beyond Nine? A quick brand overview
Beyond Nine is a UK-based fashion brand that specialises in maternity-friendly clothing designed to be worn well beyond pregnancy. The brand was born out of frustration with the fashion industry’s failure to accommodate the physical changes women’s bodies go through.
‘We’re served clothes that only work for particular phases of our lives. Clothes are bought, worn and then thrown away as our life stages shift. And with every change and glance in the mirror, it’s easy to feel that you’re somehow losing who you once were,’ writes founder Naomi.
‘I started Beyond Nine to change this. To create easy, stylish, comfy and flexible clothes. And to stop us from having to make compromises.’
Is Beyond Nine actually sustainable?
It’s fair to say that Beyond Nine is a brand that takes sustainability and its environmental impact very seriously.
Unlike fast fashion brands that mass-produce clothing, Beyond Nine follows a limited production model to avoid waste. So, if an item sells out, they restock it gradually based on demand rather than overproducing.
They’re also big on conscious fabric choices – 70% of their garments are made from natural fibres, which break down more easily than synthetic fabrics, and more than 75% of their cotton garments use organic cotton, reducing the environmental damage caused by conventional cotton farming. They also use deadstock fabric (leftover textiles from mills) to create new clothing, such as their PJ trousers, preventing waste.
To help reduce landfill waste, Beyond Nine has partnered with Curate & Rotate, a UK-based resale platform where customers can sell their preloved Beyond Nine pieces. And, they also sell samples via Depop, ensuring that imperfect or secondhand clothing finds a new home instead of being discarded.
Beyond Nine product review – The ‘Lola’ jumpsuit
WH rating: 
Pros
- Made from sustainable materials
- Genuinely comfortable to wear throughout pregnancy – and beyond nine months, into your fourth trimester
- Bump and breastfeeding friendly
Cons
- Price might be too high for some – especially if you’re towards the end of your pregnancy and about to go on maternity leave, where the pay is limited
- Some styles may not fit or flatter all body types
| Material | 59% organic cotton, 40% cotton, 1% elastane |
|---|---|
| Pockets | Four |
| Features | Pull-on design, drop arm holes, tapered leg shape, bump friendly, breastfeeding friendly |
I wore the Lola jumpsuit right up to week 39 of pregnancy – showing it really does stretch with your bump, and it was honestly one of the most comfortable things in my wardrobe. Maternity jeans had long gone – I didn't want anything tight near my bump – so I lived in trackies and this jumpsuit.
Material and fabric
The Lola jumpsuit is made from a soft, midweight cotton – not flimsy, but not stiff either. It strikes the balance between feeling breathable enough for everyday, yet durable enough to hold its shape after multiple washes.
What stood out most was how well the fabric stretched without losing structure. Even in the final weeks of pregnancy, it didn’t feel strained or overextended, and crucially, it bounced back after washing without going baggy. It’s the kind of material that feels considered rather than throwaway, which aligns with the brand’s focus on longevity.
How does Beyond Nine fit?
Sizing is intentionally relaxed, which is key to the brand’s whole appeal. The Lola jumpsuit is designed to be oversized, with plenty of room through the body.
During pregnancy, this meant there was no digging, pulling or constant adjusting – a welcome change from traditional maternity wear. Post-pregnancy, the fit naturally becomes more slouchy and less bump-focused, but still flattering in a laid-back, effortless kind of way.
That said, if you prefer more fitted silhouettes, the oversized nature might take some getting used to.
Comfort and wearability
What I really love about this jumpsuit is that you kind of forget you’re wearing anything – there’s no tight waistband and no restrictive seams.
In late pregnancy, when even the stretchiest leggings can start to feel uncomfortable, that level of ease is invaluable. It’s also genuinely practical: easy to throw on, versatile enough to dress up or down.
During postpartum, not only did I wear it lounging on the sofa, but I also wore it to baby sensory classes, pushing the pram on the hunt for coffee, to the supermarket, and even to the pub – the loose fit makes it ideal for both recovery and everyday comfort. I also found this particular jumpsuit super easy for breastfeeding, you just whip a strap down, and it’s flexible enough to make it work without flashing the whole cafe.
Pricing and value for money
A jumpsuit like the Lola is an investment, especially compared to typical high-street maternity options.
Unlike traditional maternity clothes that are packed away after a few months, these pieces are designed to stay in your wardrobe long-term. Based on both my experience and the feedback from other women, they do exactly that.
So if you’re someone who prioritises longevity and sustainability, the higher price point starts to feel a little more justified. But if you’re only looking for short-term maternity fixes, it may be harder to rationalise.
WH Verdict – Should you buy Beyond Nine?
Beyond Nine isn’t a quick, cheap maternity fix – but, then again, it doesn’t try to be. Instead, it offers thoughtfully designed pieces that prioritise comfort and longevity in a way that, let’s be honest, most maternity brands don’t.
For me, the Lola jumpsuit became a wardrobe staple in those final months of pregnancy, when getting dressed felt like a serious challenge. And crucially, it isn’t something I’ve packed away now that pregnancy is over and I’m a year postpartum.
If you’re willing to invest in fewer, better pieces that you’ll wear on repeat – during pregnancy and long after – then yes, Beyond Nine is definitely worth the hype.
With a decade in journalism – in print, online and social – at national newspapers and lifestyle magazines, Alice has tackled just about everything when it comes to health and fitness. A former competitive swimmer, sport has shaped her life from a young age, leading her to take on marathons, an Ironman 70.3, and even cycle up Alpe d’Huez. From sweat-testing the latest (and weirdest) fitness fads to living off a diary-free, meat-free, caffeine-free, fun-free diet at an extreme Ayurvedic retreat in Sri Lanka, she’s tried it all – always in pursuit of peak performance and, of course, a great story.
Alice began her career with a five-year stint at The Telegraph, where she wrote for the Telegraph Magazine's ‘Worth leaving the sofa for?’ fitness column and was the face of the Telegraph running newsletter, documenting her journey over 16 weeks training for the London Marathon. She worked as the Special Reports Commissioning Editor and as a Lifestyle Commissioning Editor before stepping into the world of freelance journalism.
As a freelance lifestyle writer, her work appeared in Women’s Health, Elle, Stylist, Grazia, The Independent, Glamour, Marie Claire, Glorious Sport, The Metro, Conde Nast Traveller, Country and Town House, Queen of Retreats and The Wedding Edition.
In 2022, Alice joined Hearst Magazines as Runner’s World’s Commissioning Editor and now oversees food content as Women’s Health’s Nutrition Editor. With a ‘food first’ ethos, she is here to help you decipher exactly which foods will support your health, and which macro-counting, pasta-replacing, intermittent-fasting, 13-day cleanse is just, well, a scam. A keen baker and host, she firmly believes that no dessert beats a pavlova – especially when topped with summer berries and a generous helping of whipped cream. Delish.
You can keep up with her latest adventures on Instagram at @al_barraclough.
