Skip to Content

The 6 Best Hipster Underwear for Women, According to an Editor

The pairs I’ll wear again and again.

By
VerifiedReviewed by Associate Style & Reviews Editor
Assorted women’s underwear in purple, white, and pink colors displayed against colorful backgrounds.
Courtesy

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us?

As a health and fitness editor, I know my way around an athleisure store and can list off my favorite leggings, sports bras, and sneakers in seconds. But I’m slightly ashamed to say that when it comes to the best women’s underwear, I’m a little more clueless and have been wearing the same pairs I’ve had since high school—up until recently.

Best Hipster Underwear

Needless to say, it was time for a major upgrade. I tested my way through our staff’s favorite underwear brands, and these pairs win out when it comes to comfort, breathability, and style.

Superchill Original Cotton Boybrief Underwear

Pros

  • Inexpensive compared to other brands
  • Colors are super cute
  • Thicker waistband and lining help it stay put

Cons

  • They're not no-shows, so I can't wear them under tighter bottoms

Without a doubt, this is my favorite pair on the list. They run true to size and fit really well. Plus, they’re extremely comfortable, cradling my butt, almost giving it a hug. I like a thicker waistband and lining because they help me feel more secure and lock everything in, so these are perfect. I also love that the material is breathable, but not too thin. I would absolutely buy more pairs of these undies in different colors (there are so many!).

Read More: Best Underwear for Workouts

Materials95% cotton, 5% spandex
SizesXXS—2XL
Colors12
CareUse a mild detergent and cool water and air dry
Logo Picot Hipster

Pros

  • Inclusive sizing
  • Lace waistband is stylish
  • Comfortable for sleeping or wearing under shorts

Cons

  • A bit too cheeky for my liking

Style-wise, this is the cutest pair of underwear I have, coming in a cute pink shade with a lace waistband—but they deliver on functionality too. They’re breathable, comfortable to sleep in, and feel soft against my skin. While I wish they were less cheeky (I like a bit more coverage), I’d definitely go out and buy these on my own. I even think they’re cute enough to double as lingerie and sleep underwear.

Materials91% cotton, 9% elastane
SizesXXS—4XL
Colors7
CareMachine wash cold with like colors
Advertisement - Continue Reading Below
24/7 Classic Hipster Panty

Pros

  • Soft, breathable material
  • No chafing
  • Waistband stays put

Cons

  • Sometimes the fabric over my actual butt slips off a bit

I’ve been wearing this pair from ThirdLove for years—meaning they’re durable, and they feel just the same, quality- and stretch-wise, as they did on day one. If anything, they’ve only become softer. They support my butt and don’t dig into the skin, plus they’re super breathable. One of my favorite things about them is that the seams aren’t too obvious either, and they’re comfortable enough to wear for sleeping or under trousers when I’m at work. Lastly, the waistband doesn’t fall or ride up.

Materials76% nylon, 24% spandex, 100% cotton gusset
SizesXS—3XL
Colors8
CareMachine wash in cold using garment bag, lay flat to dry
Women's No Show Hipster

Pros

  • sold as single pairs in addition to 3- and 6-packs
  • sold as single pairs in addition to 3- and 6-packs
  • High coverage

Cons

  • Not made with cotton

I typically go for underwear with a thicker fabric, so I didn’t think I’d love this pair as much as I do! They’re stretchy, breathable, and invisible under work pants while still giving me so much coverage. They also come in such cute colors in the 3-pack—I love the blue and pink specifically—and they feel very secure with little slippage.

Materials66% nylon, 34% elastane (gusset is 95% cotton, 5% elastane)
Colors6
SizesXS—2XL
CareMachine wash cold with like colors
Advertisement - Continue Reading Below
Organic Cotton Hipster

Pros

  • Almost 100% cotton
  • Sold individually and as a 6-pack
  • Comfortable for sleeping

Cons

  • Not a ton of color variety

These undies are really lightweight and breathable, and come in a few colors. They have less coverage than some of the others on the list, which is good for people who like more of a cheeky feel. The fabric is also very comfortable, and I’ll definitely use these for sleeping and under bottoms that aren’t super form-fitting, since they do have a noticeable seam. I would say they run a little small, so it’s good for people who like a tighter fit that makes them feel like everything is locked in.

Materials95% organic cotton, 5% spandex
SizesXS—XL
Colors8
Materials95% organic cotton, 5% spandex
Bliss Bare Cotton Hipster

Pros

  • Come in a lot of cute color combos
  • Stretchy
  • Mostly cotton build

Cons

  • Run a bit small

These remind me of the pair from Quince, but they’re a lot stretchier and have more coverage, which makes them feel less tight. I’d still say they run a bit small, but they stretch, so it’s not a deal breaker for me. I like that they have more coverage, and the waistband helps them stay up so I don’t have to adjust anything as I move around; they feel really secure. The colors are super cute, and I like that they have more coverage. They keep everything locked in. I’ll wear them to bed and under bottoms that aren’t as form-fitting. The fabric is thin and breathable, so I don’t overheat or sweat while wearing them.

Materials94% pima cotton, 6% lycra elastane
SizesXS—2XL
Colors11
CareHand wash and line-dry for best results

What to Consider

Materials

When shopping for underwear, material is one of the biggest factors to keep in mind apart from style. Fabric experts and gynecologists recommend keeping an eye out for fabrics like cotton, nylon, spandex, polyester, and modal:

  • Cotton: This natural fiber is a popular choice for underwear because it's super breathable and gentle on the skin, says gynecologist Dr. Alyssa Dweck, MS, MD, FACOG. Organic cotton is especially useful for those with very sensitive skin, she says. It’s often found in the gusset (a piece of fabric sewn into the crotch of your undies), since a cotton gusset helps keep things dry and hygienic.
  • Lyocell and modal: Lyocell and modal are semi-synthetic fabrics known for their ultra-soft feel (even softer than cotton). They are naturally breathable and moisture-wicking, says fabric expert Cathy Rust, making them a popular choice for underwear. They are also very stretchy with a somewhat silky feel.
  • Synthetics: Synthetic fabrics like nylon, polyester, and elastane are often used in underwear to provide durability and wick away moisture. Most commonly used is elastane, which gives fabric that elastic, stretchy feel. Nylon and polyester are especially durable, hold shape well, and resist shrinking. While these fabrics are not inherently moisture-wicking on their own, Rust says, many brands will use weave techniques that promote the movement of moisture away from the body.

How We Chose

To curate a list of the best hipster underwear for women, I tested dozens of pairs of underwear for weeks at a time as I worked out, walked around New York City, where I live, slept, and went to work. I also consulted experts on what to look for when it comes to shopping for underwear, and made sure to factor their advice into my picks. Additionally, I washed and dried these pairs in the laundry several times to make sure they held up in the durability category. The pairs that came out on top are winners when it comes to comfort, fit, breathability, visibility (or lack thereof), and style.

Meet the Experts

Shop More Undergarments We Love

Best Women’s Underwear | Best Moisture-Wicking Underwear | Best Leakproof Underwear | Best Underwear for Workouts | Best Sports Bras | Best Strapless Bras For Big Boobs | Best Seamless Underwear | Best Bras For Tight Shirts | Best Seamless Underwear

Headshot of Addison Aloian, NASM-CPT
Addison Aloian, NASM-CPT
Associate Health & Fitness Editor, NASM-CPT

 Addison Aloian is the associate health & fitness editor at Women’s Health, where she writes and edits across the health, weight loss, and fitness verticals. She’s also a certified personal trainer through the National Academy of Sports Medicine (NASM). In her free time, you can find her lifting weights at the gym, running on the West Side Highway in New York City—she recently completed her first marathon, the 2025 New York City Marathon—and watching (and critiquing!) the latest movies that have garnered Oscars buzz. In addition to Women's Health, she’s made an appearance on the Oprah Podcast and her work has also appeared in Allure, StyleCaster, L'Officiel USA, V Magazine, VMAN, and more. 

Headshot of Shannen Zitz
Reviewed byShannen Zitz
Associate Style & Reviews Editor

Shannen Zitz is the Associate Style & Reviews Editor at Women's Health, where she covers all-things sneakers and activewear. Previously, she was an assistant editor at Prevention. Shannen graduated from the State University of New York at Cortland with a bachelor's degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym.

Watch Next 
Video poster
Advertisement - Continue Reading Below